Thursday, May 14, 2009

LBC Spelling Bee Commercial

Distortion of truth and instructional digression - This is how MTRCB (Movie and Television Review and Classification Board)described the new LBC TV commercial. MTRCB chair Marissa Laguardia sent a letter requesting Ruperto Nicdao Jr. (Ad Standards Council Inc.) and Herman Basbano (Kapisanan ng mga Brodkaster ng Pilipinas)to review the said TV material.

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I find the whole package of the TV campaign wrong, but it is a very good way to establish recall. With the way things are turning around, LBC really got a good run for their advertising money.

2 comments:

Anonymous said...

i agree with you denis =D thats what i also notice when i saw the AD. The campaign has its flaws but they did a good job establishing a recall.

KRIS JASPER said...

Cant they take a joke or something? Do they think Filipinos are that stupid? For freaking God's sake.