Friday, January 30, 2009

COKE LANG SYEMPRE!

Spot the similarity of these three TVC which are all current and big in Philippine TV.

video video video


Okay, as if its not obvious, all three concepts bank on the use of hand symbols/gestures/sign to amplify respective solid messages.Based on my somewhat reliable store of industry knowledge, this advertising element is used to create a bandwagon. Its for the aim of transcending beyond mere TV spots. Remember other Coke campaigns which were like crazy games in the streets? That's a classic example of bandwagon success.

Hmmm, I wonder what could be a good Menace sign...


4 comments:

Fjordan Allego said...

astigin ang mga commercial ngayon anoh? creative!

http://fjordz-hiraya.blogspot.com

KRIS JASPER said...

well, kaya nga pag eleksyon lagi silang may finger trademark di ba?

Akala ko si Carmina ang common sa kanilang 3, pero wala sya sa Coke advert.

Denis said...

@KJ: uu nga noh, 2 pala dyan with Carmina... haha di ko naiisip na

ALPSaguado.com said...

Nawiwirduhan ako dun sa Lactum commercial. Bsta. Nyaha