Tuesday, August 12, 2008

Adidas: Blue or Green?

Sa Pula, sa Puti! Or shall we shout: To the blue! To the green!

The hot season of UAAP always conjures back the rivalry between Ateneo de Manila’ Blue Eagles and their tight opponent De la Salle University’s Green Archers. This match breaks attendance records in Araneta Coliseum. It brings all of the most powerful and wealthy people in the country. The animosity goes way beyond the colors and level of who dishes out better quality of education. The competition goes way beyond the four walls of these two educational institutions. It has been a mark or shall I say a part of Pop culture.

Premier sports brand Adidas saw a great marketing potential within this rivalry. Adidas first forged a co-brand for Ateneo. The ADMU Adidas merchandise soared high and brought in substantial sales. This prompted Adidas to test the tides with the Ateneo rival. Now, Adidas concept stores carrying opposing window displays of Ateneo and La Salle sports merchandise are seen in Trinoma, Greenhills, Rockwell, Alabang town Center, Festival Mall and Mega mall. The individual co-brand collections are composed of varsity jackets, shirts, graphic tees and to fore front it all, basketball shoes are also produced.

Because high profiled people are the prodigies of these two universities, it is quite understandable just how hardcore the rivalry is. The battle between Blue and Green will continue to endure for as long as we believe in healthy competition. So, which class do you belong to: The tagged “geeks and geniuses” of the eagles? Or the so-called “leaders” of the archers? Maybe you’re one of the “Skolar ng Bayan!” Ha Ha Ha. Where did that come from?

8 comments:

B E N C H said...

yeah, i saw the display in TriNoma.. hehehe.. cool items tlga.. if you're gonna let me choose between the two, siyempre biased ako for DLSU.. haha!! :)

salingPUSA said...

I also saw the shoes yesterday in Megamall. I am not a graduate of any of those Universities (how I wish) but yeah, I think they also got us is this whole thing. I am pro-lassale and my friend is pro-ateneo. It's not about the color for me. Maybe it's just that I really admire the elite in as much as I hate them sometimes. La Salle has more of the elite than Ateneo.

RONeiluke, RN said...

wow...cool! sa lahat na lang yata may rivalry! hehe! i am rooting for ateneo though...thanks for this informative blog...hehe

gillboard said...

cool concept... i wish my alma mater would be sponsored the same way adidas did Ateneo and La Salle. i doubt that'll happen but, nothing wrong with hoping.

Beena said...

I'm actually studying in Ateneo but I'm not that much hyped about this whole rivalry thing. I know a lot of people from my school who would scoff at how students would cut classes just to see an Ateneo-LaSalle game...

But yeah, the rivalry might really be a good thing for most of us.. especially Adidas (they've really found themselves a good market).

danieljr said...

fancy having the blue one.. a-te-ne-o :D

georgemaldita said...

i love basketball!! yeah,, i even cut classes just to watch basketball but unfortunately i didn't cheer in araneta for these schools because i didn't graduate in any of them but i hope i did :D i only watch in TV,, during the ateneo-UST finals, i and biancs my dormate are in favor of Ateneo but when La Salle returned my friend sungit aka ricky will kill me if i cheer still for Ateneo..hehe..
i love the shirts and jackets though no matter what color they are..:D

Migraine Girl said...

Ateneo! Without any intention of hurting anybody's sensibilities, pero mas feel ko ang humility at sincerity ng mga Ateneans. Halos mga kakilala ko from La Salle, are... Uhmm... Shall we say... Wag na lang, basta lang wit ko feel ang mga feelingera at feelingero ever. Fluk! :)