Tuesday, August 26, 2008

Piolo and Dingdong for Pond's

dingdong and piolo for pond's

Pond’s did it again! Being the torch bearer of innovation in beauty and skin care products, the brand is also known for innovative media solutions when it comes to their advertising. We can all recall these billboards which gained high commendations from different award-giving bodies for advertising and marketing.

Unconventional billboard Now, on the local scene Ponds is about to create another sensible buzz by tapping the forces of two rival networks ABS-CBN and GMA. Aimed to widen their already amicable market share, the brand launches this dating promo for young women all over the country. A promise of a dream date with Piolo Pascual ( A-list star of ABS-CBN 2) and Dingdong Dantes ( Flagship star of GMA 7) is packaged to be the foreseen high a stake prize.

This is indeed a great marketing strategy because it will practically cover the whole nation as we all know that Filipinos are so glued to the boob tube. I have to say that competitors should get really prepped for some drop down in market shelves for their products. Opppz, no pun intended.


Anonymous said...

mas natutuwa pa rin ako dun sa billboard rather than dingdongding and piolo. pero maganda yung strategy nila ha.. two flagship artist from 2 tv giants. aprub.

and ang kewl ng header mo. :D

RONeiluke, RN said...

ahehe! gumamit ako ng pond's dati at lumabas lahat ng tigyawat ko. kasama daw yun sa process. ahehe! so may panglalaki ng ponds??? hmmm... this is interesting... talagang nag-joined forces sila ha?

acey said...

wow!!!!!!!!!! brilliant billboards!!!!!!!!!!!!

georgemaldita said...

luv it..:D
not that i'm a fan or watever..
i didn't even dream of dating any of them.. hehe.. but the idea is great..
two of the most hottest guys in town.. and the billboards?? brilliant.. cute.. hehehe..
don't let any of my officemates read this because our client is MYRA-E.. ssshhhhh:D

salingPUSA said...

Nice advertising style. The network war is really dividing the country in two. This is a good way to unify the customers. I think most will join the contest though because of PIOLO. Piolo Pascual will always be PIOLO PASCUAL. ......

B E N C H said...

i wonder how much pond's spent for this commercial..