Saturday, August 2, 2008

Subliminal Advertising

Guess had a real great way playing it. Some local clothing brands are also trying to apply the same strategy like Folded and Hung. It is the subliminal play of Sex appeal in advertising. Yes, as most advertising experts would say; Sex really sells.

Now, take a look at these two TV materials currently running in the local TV domains. Notice how the element of sex appeal was used in the mainstream here. It was subliminal but I’d say even no-brainers will get this.



Apparently, this material was tagged “Up up Down down”. Gentlemen, I know you got my point.

On the news: BFAD is actually giving people some reminders that taking sexually enhancing supplements can be dangerous. Now, for the sake of not taking any bad light to the brand shown in this material; I will let you do your own research on this.


7 comments:

wanderingcommuter said...

i love the logic: its discreet thats why it sells....


good point!

The Dork One said...

the commercial gave me seizures!

anyways sex has been huge business even wayyyyy wayyy back then in kopong kopong era. and it has survived the times and still very effective (and getting even more popular ad theme) up to now..

i guess maraming tao tlga ang horny

Anonymous said...

eeiiiiwwwwwwwwwww... hehehe...
but we have to admit the fact, specially us in the industry that it sells, it really sells..

-i just can't explain why.. hehe..
peace:D

lucas said...

hehe! yeah sex really sells pero siguro hindi dahil sa horny ang tao (para kasing offensive hehe) pero humans are sexual in nature...sex is part of the top needs in maslow's theory kasma ang basic needs na food, air, water, etc...cguro ang mga products na ito are ways to improve sex...like finding new 'positions' para excting..hehe! check billybog's site...may post xa bout this eh..haha!

KRIS JASPER said...

Sex truly sells.

[chocoley] said...

It's a matter of yew hate it, or yew love it? Huh.

Anonymous said...

and so john lloyd cruz, in his movie a very special love, agrees with you..