Advertising War: TV vs. PC

Looks like blogs have made it to the real mainstream. No one or nothing shall be blamed but the active lowdown of internet access power brought by the Supremes of mobile communications technology: Smart on front, Globe at the center and Sun cellular in the sidelines. Now, that were done tracing what fueled easy access to the web domain, let’s try to discern how blogs are now a hot stuff in town. My personal take on this is the fact that blogs function in a real time manner. Bloggers are like mobile journalists scattered in places where most incidents happen on an “in your face” manner. It is also likely to happen that bloggers will publish stories first before news people can. But of course, the comprehensive details of most stories are still found in Mainstream media.

My heart lighted with a tiny spark when I saw this news item saying that online advertising earned more revenues than mainstream media in UK. Certainly, broadband connection providers also took a massive price slash in their services which paved way to a great number of Briton web users. It has been found that 19% of the total advertising bulk of the whole UK communications industry goes to online media. Also extracted from Reuters research is the fact that most Britons spend four times more of their time compared to what they spend for TV. Most Britons will also see videos in Google’s Youtube for scenes they missed on TV. The use of mobile phones has also doubled in UK. Most Briton will also prefer to use VOIP internet service like Skype in calling their loved ones instead of using the landline. There are 58% of internet users now in the whole 60 million population of Britain.

Certainly, internet is simply getting more powerful as the face of technology continues to propel. This puts more challenge to people having the substantial hand in the internet. Like us bloggers, it is a challenge for us to put up better contents with quality information- Ahem, no pressure.