Monday, July 14, 2008


Come July 25, 2008 Bench, the premiere Pinoy brand of clothing (and undergarments, and footwear, and jeans, and shirts and food and everything else that you’ll ever need.) will mark yet another milestone in the world of fashion and trends. For years, it has been an annual tradition of the brand to stage a grand fashion show which stars celebrity models and other people who made it from the screenings and go-sees.

The event always works for the brand. It has elevated Bench to the ranks of Marks and Spencers and other prominent brand that pioneered the undergarment industry. This event really works double for the brand. First, it builds a lot of buzz and mouth products which will eventually transform into little snippets forming a stronger branding for Bench. Second, since the show requires patrons to acquire certain amounts of purchase for them to get tickets; it works well in generating significant sales.

Now, why do people go loco over this Bench fashion gala? Is it really for the sense of seeing the concept runway? Is it really for the purpose of seeing the brand’s collection? Or is it for the thrill of seeing those popular celebs strut their way in the runway wearing nothing but those skimpy cloth pieces they will normally wear in privates? Maybe some will go see the show to see crotch and cleavage. Maybe some will go there to feed their perversion. Again, I said MAYBE.

Bench will bring the whole Blackout Experience in Araneta Coliseum this coming July 25,2008. To get tickets, read this:

For every single receipt purchase worth of Bench or Herbench items (excluding Bench Time and sale items) that includes Bench Body underwear or Overhauled / OJ denim, a customer is entitled to a corresponding free invitation to the Bench Underwear Show.

Every P500 single receipt purchase = 1 General Admission Invitation
Every P800 single receipt purchase = 1 Upper Box B Invitation /
Every P1, 500 single receipt purchase = 1 Upper Box A Invitation

Photo credits:


bena-yot said...

good job for Bench's BlackOut ad campaign! i like!

dazedblu* said...

soon I'll be seeing their models in undies :D