Piolo and Dingdong for Pond's

Pond’s did it again! Being the torch bearer of innovation in beauty and skin care products, the brand is also known for innovative media solutions when it comes to their advertising. We can all recall these billboards which gained high commendations from different award-giving bodies for advertising and marketing.

Now, on the local scene Ponds is about to create another sensible buzz by tapping the forces of two rival networks ABS-CBN and GMA. Aimed to widen their already amicable market share, the brand launches this dating promo for young women all over the country. A promise of a dream date with Piolo Pascual ( A-list star of ABS-CBN 2) and Dingdong Dantes ( Flagship star of GMA 7) is packaged to be the foreseen high a stake prize.

This is indeed a great marketing strategy because it will practically cover the whole nation as we all know that Filipinos are so glued to the boob tube. I have to say that competitors should get really prepped for some drop down in market shelves for their products. Opppz, no pun intended.