Monday, May 19, 2008

pa-cheeseburger ka naman!

Remember the common by line to tease or throw some cheers of sarcastic commends to someone – “Pa-canton ka naman!” Well, this is already outshined by the new by-line brought into popularity by Mc Donald’s. “pa-cheese burger ka naman!” now became the most commonly used by-line all over the country. This line aims to make the cheese burger product more high profile and consumer-friendly. I’m sure that everyone has already been exposed to this advertising campaign be it TV, Radio or Print. The secret behind this phenomenal recall of “pa-cheese burger ka naman” lies in its high exposure in TV. The campaign was delivered smoothly in a very timely manner. The so-called jologs market is jumping up and down when using this by-line. I just hope that this by-line will last for as long as Mc Donald’s is strongly serving millions and millions more.


richard said...

sikat na sikat na nga yan na linya pati sa text. nasisingit na rin sa usual conversation. hehe


In case you haven't noticed, this advertisement from McDo came about after the hit "borjer" pronouncements of Benjamin Abalos at the "Harapan" episode in ABS-CBN.

B E N C H said...

hmm.. mcdonald's commercial line "pa-cheeseburger ka naman" is the most-said line in our office.. whenever someone has a new phone, or someone usually late came in early, or someone asking a favor, the common reply is "pa-cheeseburger ka naman." i myself became a victim when people around me noticed the new pair of shoes i wore for the first time. well, the cheeseburger became ice cream though. :) what i couldn't forget is the staff who's always late, she was early this time and everyone shouted "ang aga mo ngayon ah, pa-cheeseburger ka naman..." and, we had our YELLOW CAB PIZZA... ayaw talaga ng cheeseburger eh noh, it's just a symbol saying manlibre ka naman..