Coca-Cola Stores(ssssssssss)

Juicy!

I know most of you guys have already seen a lot of sari sari stores or lunch stall painted with Coca Cola logo in a very prominent red background. Some stores may even have Coca-Cola refrigerators, umbrellas, huge banners and posters and more posters. I know this person who owns a store freshly painted with Coca-Cola graphics and she spilled out some juicy details on how this marketing strategy really works. According to her, the people from Coke who negotiated with her said that its more like of an EX-Deal- We paint your store, you get 6 cases of Coke for free! Some big stores may even get coolers and other costly freebies as a sort of advertising for Coke. This I think is very clever and cost-efficient. But, one interesting detail that this friend told me is that when Coke people gave her the 6 cases of bottled cola that they have agreed with, they asked for the bottles of a competing brand (RC cola) as an exchange for the products. Hmmm, we all know that Coca-Cola now owns Pop Cola. Pop cola and RC use the same bottles. Now, am I right if I say that Coke will use these bottles for Pop? Are they doing this to defunct the competitor from the sari-sari stores?

Hmmm…